XPotential™ - Total Tools - Exploding the potential of people to build brand equity

The brand: the most valuable business tool ever invented – Tom Roach

Brand equity: Building Brand Equity: The Fuel for Business Growth - FasterCapital

The brand: the most valuable business tool ever invented – Tom Roach

Optimizing Brand Equity Through Strategic Management Growth Potential Analysis With Brand Product Matrix Graphics PDF

Franchise Journal December 2021 by TheFranchiseJournal - Issuu

Great article by Paul Hiebert in Adweek on brand valuation and the economic impact of investment

Brand Equity Valuation - Tenet Partners

News Growth Equity Investment News - Summit Partners

BBH_Labs – FWD TO CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED

How much is your brand worth?, Two Ways to calculate your Brand Equity

Brand Equity and How to Build It

Brand equity: Building Brand Equity: The Cornerstone of Business Success - FasterCapital

Frontiers Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

Brand equity: Building Brand Equity: The Cornerstone of Business Success - FasterCapital